Une « Guerre » commerciale entre les 2 plus grands géants de l’informatique ?!
Connaissez-vous les origines d’Apple et de Microsoft ?
Avant d’être des « frères ennemis», Apple et Microsoft ont collaboré étroitement. A la fin des années 1970, Apple conçoit une machine révolutionnaire (l’Apple II, lancé en 1977), incluant une souris et des icônes à cliquer sur l’écran. Microsoft, se concentre sur la programmation de logiciels. L’entente est alors parfaite entre ces deux mondes.
Les choses s’enveniment à partir de 1981 quand la firme IBM décide de commercialiser ses premiers PC. Ceux-ci viennent concurrencer directement les machines d’Apple. Or il se trouve que Microsoft travaille avec IBM et Apple. Cette position de choix lui permet d’observer les innovations des deux concurrents. Secrètement, les équipes de Bill Gates élaborent le système d’exploitation Windows, en reprenant l’interface graphique du Mac. Chez Apple, cet emprunt est vécu comme une trahison. Des poursuites judiciaires seront alors engagées en 1988.
Microsoft a désormais un coup d’avance. Bill Gates a senti avant tout le monde que la maîtrise des systèmes d’exploitation PC et le développement de logiciels compatibles représentaient l’avenir de l’informatique au grand public.
En août 1997, les deux groupes rendent public un partenariat qui permet à Apple de se relancer. La firme de Bill Gates achète pour 150 millions de dollars d’actions Apple, soit 6,5% du capital. En échange, la firme de Cupertino abandonne les poursuites. Steve Jobs déclare même alors: «Nous devons cesser de croire qu’il faut que Microsoft perde pour qu’Apple gagne, déclare alors Steve Jobs. En ce qui me concerne, la compétition entre Apple et Microsoft est terminée.» En sauvant son ancien rival, Microsoft tente en fait de briser son image de «monopole à abattre». Gagnant sur tous les fronts, Microsoft semble indestructible. En 1999, elle enregistre une capitalisation boursière record de 620 milliards de dollars !
Au début des années 2000, Bill Gates est l’homme le plus riche du monde, avec 56 milliards de dollars de fortune personnelle. Les produits de sa société sont présents sur la quasi totalité des ordinateurs vendus dans le monde. Mais sa position de monopole ne la pousse guère à innover. Certains logiciels sont critiqués pour leur bugs et leur instabilité. Une autre menace plane : des procédures pour abus de position dominante sont lancées aux Etats-Unis et en Europe.
Sauvés par miracle, Steve Jobs et ses équipes travaillent dans le même temps sur des nouveautés qui «révolutionneront» l’électronique. Après avoir repensé les Mac en 1998, le baladeur iPod débarque en 2001, lié à la plateforme de téléchargement légal iTunes. En 2007, c’est du jamais-vu : le premier iPhone, avec son écran tactile et ses applis stupéfiantes, ouvre l’ère des smartphones. S’ensuit l’iPad en 2010, première tablette à rencontrer son public.
Plus que jamais, Apple incarne l’innovation et l’excellence numérique. A grand renfort de design et de science du marketing, Apple consolide son image de marque «cool et distinguée». Bien que la hache de guerre soit enterrée avec Microsoft, Steve Jobs utilise sciemment le monde du PC comme un faire-valoir. «Microsoft n’a pas de goût», se plaît à dire le patron d’Apple, très attaché à l’aspect esthétique de ses produits. Un axe marketing bien résumé par la campagne de spots «Get a Mac» diffusés à partir de 2007, où le PC est présenté comme la quintessence de la ringardise
La « guéguerre » entre les deux marques reste bon enfant. En plus, les deux patrons, Steve Jobs et Bill Gates, se vouent un respect mutuel. En 2007, ils accordent une longue interview conjointe organisée par le Wall Street Journal. Lentement mais sûrement, les rôles s’inversent entre les deux géants. Quinze ans après avoir évité la faillite, Apple engrange des bénéfices colossaux, tandis que Microsoft loupe le tournant du smartphone. Le business model imaginé par Bill Gates dans les années 1980 est dépassé. Le patron de Microsoft cède sa place à Steve Ballmer en 2008. Steve Jobs, lui, est emporté par la maladie en 2011.
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Damn it, Elder Yin gritted his teeth. His eyes were red, but he said in a cold voice, Although Lin Wudi is my enemy, he is the genius of the Temple of Killing after all.
We fight in our army too What s the difference There is some truth to this statement.For example, after some troops were assigned a few rocket launchers, they actually used them to attack the devil s blockhouse
After the chief found out, he only said, What s the trick Ruin.
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First of all, the Eighth Route Army has a T34 tank aided by Maoxiong
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Yoshio Shinozuka s logic is as long as the stubborn army is pushed into a hurry, They will ask the Eighth Route Army for help.
Yuncheng is indeed important, but it is only for The devil s army, which is extremely dependent on lines of communication, is important.Hitting the target armor with a deviated trajectory will not only weaken the power, but may also ricochet like hitting an inclined armor.
He couldn t believe how the Eighth Route Army, which had no artillery fire, could suddenly have such a strong firepower.Because the soldiers are accustomed to using the three three system and there are only two tanks in a row.
So it s not that the Eighth Route Army has no talents, it s just that such talents are relatively small.After putting down the microphone, Arimijiro hesitated for a while, but finally gave the order for all members to attack.
If we support the Eighth Route Army, we will only play a lesser role Doolittle also had the same idea.It s really not difficult, but
Sun Erwei shook his head But no one thought of it
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Who does this guy represent Yu Yanluo s expression was calm, she didn t need her to speak, many of her admirers had already spoken out to excuse her Before the Yu family, it was Yu Xuanqing and Yu Xuantao who were bold enough to collude with the demon clan.But I feel that this is not ordinary paper, but made of a special material that is impenetrable by water and fire.
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Pei You and Gao Ying looked weird, thinking who we are with whom, what s the point of saying these official words, and they were about to despise him, but they didn t Noticing Sang Hong in the distance, they hurriedly changed their tone one by one Brother Zu taught you the lesson.
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Hey, it seems that when Kong Qing and the others left just now, no corpses were left behind.Such a humble official has never been looked down upon by these powerful families.
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After speaking, a man in a red wedding dress A beautiful woman appeared on the ice platform, sitting there with a pair of embroidered shoes swaying gently in the air.When you and Jian Taiding jointly harmed me, did you feel any guilt Yu Yanluo snorted Stop pretending, I know you are not Jian Yanyou Zu An was silent, and gave up the last test I asked myself that the clothes were flawless, where did the flaws show The perfect combination of Qian Ren Yi Yi and Meng Mei s voice changer lost the first battle, he must know what the problem is.
so useful. This is really an unexpected joy today. Thinking of today s harvest, Zu an suddenly felt very comfortable.I can only feel that we are living now How lucky it is to be in a powerful country, but all of this did not come out of thin air, but in exchange for the blood of countless predecessors.
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It is freezing today and it is snowing. Layers of dense air, as if in a fairyland.As the queen of the snake tribe, Medusa went back to fight for the tribe.
Yang Long nodded with satisfaction Okay, senior, please check his room.However, Zaan s reaction made her feel a little strange Did my concubine s willow appearance scare the young master There was a hint of resentment in her voice, if it was another man, his bones would be crisp and he would still feel guilty, so he hurriedly explained Even apologize.
He noticed that the opponent s face did not change even at such a high speed, and immediately realized that this was probably not the opponent s real face, but something like a mask, so thin as a cicada s wings that people could not find the flaws.Although she was terrified in her heart, she was not an ordinary woman after all.
It seems ordinary. Someone complained, and immediately got the support of many people, obviously a little suspicious about this thing.Are you okay Although the other party was standing in front of him safe and sound, Pei Mianman was still worried about checking his body everywhere, for fear that he might get hurt.
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